Standing out from the crowd at an exhibition or trade show isn't always easy.
After all, there are often dozens of displays and stalls vying for visitors' attention. But that's not to say it's impossible.
It's important to bear in mind that it's not good enough for your stand to simply look pretty. Your exhibition display has to communicate an impactful message - and quickly.
Because if it fails to deliver a punchy message, your display runs the risk of becoming just more exhibition wallpaper.
Conversely, even simple displays can stand out when the messaging is on point and the medium and materials used to deliver the message all work together.
In this post, we take a look at some of the display solutions that will let you do just that.
Easy Does It
When we talk about a display solution being easy to use, we mean that it possesses some or all of the following qualities:
- It can be set up in under 30 minutes.
- It ensures your messages are visible from around 5m away.
- It uses reusable graphics.
- It's easy to disassemble, transport and store.
- It contains interactive and engaging elements.
- It can be designed, printed and manufactured in-house by a single company like Go Displays.
Pop-Ups
The original and possibly the easiest to use display solution is the trusty pop-up display, which can typically be assembled and installed in under 30 minutes.
Consisting of a collapsible skeleton and magnetic graphics, pop-ups really do deliver a punch when used properly.
This type of display serves as a perfect backdrop for your exhibition stand, and is best used to strike your audience visually from a distance.
That's why they should carry your logo, tagline, or main product image - something you want people to notice from the other end of the room.
Modular Wall Systems
These are great at delivering tiered branding messaging if you have the budget and floor space.
Modular systems can be set up as straight walls, in L-shaped or U-shaped configurations, or in more complicated layouts if your floor space allows.
They typically use multiple panels that give you space to build up a sense of momentum with your messaging.
For example, a triple-panelled modular exhibition stand system gives you room enough for a splashy headline, secondary message, and finally a call-to-action.
Tension Fabric Stands
Another easy-to-set-up and install solution is the tension fabric stand.
These offer a modern twist on the traditional type of exhibition stand, and come with a premium look, flexible shapes, and stunning, fabric-printed graphics.
Tension stands tend to be more tweakable and customisable than the pop-up variety - the frames used to support the graphics can come in curved, angular and a range of bespoke geometric shapes.
This makes them a visually compelling addition to your stand's backdrop.
Banner Stands
For ancillary messaging like QR codes or social media handles, banner stands are perfect.
They complement your main display and occupy little floor space, giving great vertical messaging and drawing the eye simply with their stature.
And because they are lightweight and portable, they can also be quickly deployed to new event spaces and locations as the event proceeds.
Conclusion
It doesn't take long for a passerby to tell if he or she wants to spend time at your exhibition booth or stand.
The three-second rule is a handy rule of thumb that tells you that you have a matter of seconds to grab a passerby's attention and invite their curiosity.
This means that a display solution should contain clear, concise messaging of your value proposition, all easily digestible at a glance.
So bear in mind that your display solution should be the medium for delivering your message, not the message itself.
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