Manchester is on the rise as a go-to destination for creative industry workers seeking luxury living, good transport links, and, appealing, reasonable house prices.
The biggest draw for many of them is the fact that nearby Salford Quays is home to MediaCityUK, a major media hub that hosts the BBC as well as ITV.
Add to that that major housing developments continue apace, meaning housing isn't limited, with a ready supply of living accommodation and office space up for grabs.
And it shouldn't be forgotten that the city plays host to a vibrant tech start-up scene, with the city recently named one of the UK's major places for business growth.
Below, we take a closer look at why Manchester is increasingly the smart choice for more and more professionals.
- Thriving Job Scene
Manchester's creative scene often captures the headlines, but it's the city's tech industry that has underpinned its stellar economic growth in recent years.
Remarkably, today, it is proud to host around 10,000 digital and tech companies, where over 100,000 tech workers ply their trades - making it the largest tech hub outside London.
The city also hosts several major financial and professional service firms, including PwC, Deloitte, and Barclays.
Its mix of tech and finance makes it top of the list for many well-qualified young professionals, with the city currently one of the UK's top cities for graduate retention.
- Cultural Hub
Manchester is synonymous with music, as the city that gave the world the likes of Oasis, The Smiths, Joy Division, and The Stone Roses.
And the city is still firmly pushing its music scene, with regular gigs hosted at music venues like the Co-op Live Arena and Manchester Academy.
Alongside its reputation for music, the city boasts not one but two world-famous football teams and a thriving arts and cultural scene thanks to its many galleries and museums, including the Manchester Art Gallery, Whitworth Art Gallery and the Lowry at Salford Quays.
- Luxury Living
The influx of tech types, finance professionals and creatives has inspired a major uptick in the city's property scene over the past couple of decades.
Most notably, the regeneration of the city's Circle Square area has been especially transformative.
A major regeneration zone near universities and close to tech companies and MediaCity, Vita Living Circle Square serves up some of the most spectacular views of Manchester from its plush high-rise apartments.
Conclusion
New York might be the city that never sleeps, but Manchester is the city that never stands still.
It's continually evolving and reimagining itself - most recently, it has repositioned itself as a tech and media centre, with the jobs and accommodation to match.
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