Enjoy Up to 50% Off RRP on Branded Fashion!

Welcome to the exciting world of Choice Discount Stores, where fashion meets affordability! We are thrilled to announce the launch of our new online shopping platform, a digital extension of our well-loved stores. Get ready to explore a diverse collection of fashion essentials for the entire family, all at incredible discounts.

A Legacy of Savings and Style

Established in 1966, Choice Discount Stores began as a humble venture in Hadleigh, Essex. Over the years, we've expanded to 21 store locations across London and the South East of England. Our mission has always been to bring our customers the best in fashion and home goods at prices that are kind to your wallet. With up to 50% off the original retail price, we ensure style and savings go hand in hand.

Our New Online Store: Fashion at Your Fingertips

Our new website, a seamless extension of our physical stores, offers the same great savings and selection. Whether you're looking for the latest in women's and men's fashion, or the cutest outfits for your kids, our online store has it all. Dive into our collections of dresses, knitwear, loungewear, and much more for women, or explore the range of T-shirts, jeans, and jackets for men. Not forgetting our little ones, we have adorable and affordable options for both boys and girls.

Click and Collect: Convenience Across 21 Locations

Embrace the convenience of online shopping with our efficient 'Click and Collect' service. Located across London and the South East, our 21 stores make picking up your online orders easy and hassle-free. From Basildon to Lakeside Shopping Centre, each location offers a unique shopping experience while maintaining the high standards and values Choice is known for. Shop from the comfort of your home and collect at a store near you, combining the ease of online shopping with the joy of a store visit.

Beauty and Gifts: Treasures for Everyone

We're more than just clothing. Our beauty and gifts section is a treasure trove of skincare, grooming products, and delightful gifts for every occasion. Discover that perfect item to pamper yourself or surprise a loved one, all while enjoying substantial savings.

A Home for Homeware

Our commitment to bringing value to your life extends to your living spaces as well. With a variety of homeware available in most of our stores and two dedicated home outlets, transforming your house into a dream home has never been easier or more affordable.

More Than a Store

At Choice Discount Stores, we're more than just a retailer. Each bricks and mortar store is deeply rooted in its local community, supporting chosen charities through various fundraising activities. Our dedicated teams are committed to exceptional customer service, embodying our core value of putting the customer first.

Invitation to Experience Choice

As we proudly launch our online store at choicediscount.com, Choice Discount Stores extends the convenience of shopping to your fingertips, while still cherishing the unique experience of our physical stores. We invite you to delve into the excitement of discovering new arrivals each day online, or come visit us in-store for that personal touch that has defined us since 1966.

Celebrate with us as we embark on this new digital adventure, and continue to enjoy the exceptional value and variety that Choice Discount Stores offers in fashion, homeware, beauty, and gifts. Shop with us for the styles you love and the savings you desire, all within reach.