A Behind-the-Scenes Income Report
Hey everyone! I’m excited to share my monthly income report from my parenting and lifestyle blog, We Made This Life. If you’ve ever dreamed of earning a living from your passion for writing and connecting with others, I hope this breakdown inspires you to see what’s possible. Blogging can be a rewarding way to not only share your journey and expertise but also create a source of income on your own terms.
This post contains affiliate links and I may receive a small commission if you visit a link and buy something. Purchasing via an affiliate link doesn’t cost you any extra, and I only recommend products and services I trust. I may have been sent some of the products in this post free of charge or paid to feature them here. Thank you for supporting this blog.
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Why I’m Sharing This
It can be hard to know where to start when it comes to monetizing a blog, and income reports can be a great way to lift the curtain on how bloggers earn money. My hope is to inspire others by providing real examples of what goes into turning a blog into a source of income.
Income Breakdown for October 2024
1. Sponsored Posts
Sponsored posts are a major part of my income and involve working directly with brands to promote their products or services through tailored content. This month, I collaborated with 44 brands on various campaigns. The key is to focus on partnerships that resonate with you and your audience, creating content that remains authentic and useful.
Total Earned: £3462
2. Affiliate Revenue
Affiliate marketing involves promoting products and services through special tracking links, earning a commission whenever someone makes a purchase through my link. I only promote products I truly believe in, which makes it easier to recommend them to my readers.
Total Earned: £11.97
3. Advertising Revenue
Display ads on my blog provide a passive income stream. I work with Mediavine to earn money from views and clicks on ads placed throughout my site. While it’s a more “set and forget” type of revenue, it does fluctuate based on traffic levels.
Total Earned: £105.61
Total Income for October 2024: £3579.58
Expenses Breakdown
Running a blog is like running a small business – there are expenses involved! Here’s where my money went this month:
• Hosting and Domain Costs: £59.53
• Tech Tools and Plugins: £165.27
• Marketing/Advertising: £60
• Content Creation Costs (e.g., photography, editing software): £20.97
• Outsourcing (e.g., freelance writing, VA support): £100
• Miscellaneous Expenses: £0
Total expenses for October 2024: £405.77
Net Profit: £3173.81
Reflections and Insights
This month has been a journey of growth and learning. From negotiating new brand partnerships to testing different types of affiliate content, I continue to refine how I monetize the blog in ways that benefit both me and my readers. Here are some key takeaways from this month:
• Authenticity Matters: Staying true to your voice and values resonates with your readers and attracts the right kind of partnerships.
• Diversifying Income Streams: Having multiple ways to earn (sponsored posts, affiliates, ads) means you’re less reliant on one source. I'd like to increase my AD revenue next month.
• Consistency is Key: The more you show up for your blog and audience, the more it will show up for you.
Final Thoughts
If you’re considering starting a blog or want to take your current blog to the next level, know that it’s a journey. It requires persistence, passion, and a willingness to adapt. But with dedication, blogging can open up new opportunities and provide a source of income you can build around your life.
Have questions about how I manage and grow my blog? Drop them in the comments – I’d love to help inspire your blogging journey!
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