As a blogger who regularly works with brands, I know just how valuable bloggers can be in helping a brand with their advertising. Every day millions of people search the internet looking for reviews or ideas for their upcoming nuptials and bloggers provide a trusted source of information. I'm going to tell you all about how working with the best wedding bloggers can help your brand, as well as share some great wedding bloggers I have come across recently.
Creative blog content
The main way I work with brands is on sponsored blog content. As a brand you can commission a blogger to write an article to feature their products and honestly review them. This is a great way to get your brand seen by potential new customers, many of whom will be searching online for reviews of products and services that they are thinking about for their wedding. If you are a brand looking to find bloggers to work with on sponsored content, I would recommend looking at an agency, such as Get Blogged. They can find bloggers in the relevant niche, for example, UK wedding bloggers and the work is arranged through them. I have worked through Get Blogged several times and it has always been a very positive experience.
Instagram and social media content
Advertising your brand through a blogger's Instagram feed is a great way of getting seen by a wide, engaged audience. The great thing about Instagram is that you can instantly see how many followers a blogger has, as well as how much engagement. Brands will want to do their research into which influencer would be the best to work with for their particular customer base but there are plenty of great Instagram accounts to choose from. The beauty of Instagram is that the exposure opportunity is two-fold - you can choose a main grid post or a mention in Instagram stories. If the blogger has more than 10,000 followers you will be able to ask them to add a swipe up link to your product or service straight from their instagram post. There are other social media you could collaborate on content with, including facebook and twitter, depending upon where you think you will find your potential customer base.
Many bloggers have excellent photography skills and as such, a partnership could have benefits beyond the initial collaboration. You might be able to commission the photographs that a blogger has taken for a collaboration and use them in future advertisement design or on your website.
How to get the most out of collaborations with bloggers
The best way to get the most out of collaborations with bloggers is leave it to the experts! Get Blogged take all the stress out of looking for bloggers, they can look for bloggers in a particular niche, such as wedding bloggers UK, you don't need to worry about negotiating contracts or needing a huge budget, you can be assured of receiving quality content for your money.
My 5 best wedding bloggers
If you are here because you are looking for some great wedding bloggers to work with, I have some suggestions!
The English Wedding Blog
This is a great resource for all different sorts of weddings and themes and they have a very active Instagram account too. The English Wedding Blog features a lot of brand work, this would be an ideal place to promote your product or service.
Gay Wedding Blog
If you are looking for a more diverse representation take a look at the Gay Wedding Blog. I love a blog that does just what it says on the tin and this really does! Featuring LGBTQ+ weddings it's nice to see an account which embraces all sorts of weddings.
Rock My Wedding
Rock my Wedding is a hugely popular blog, which not only features some great weddings but it designed to help in every stage of the planning process. They not only feature real weddings for inspiration but have a hugely detailed directory packed to the rafters with recommendations for what the couple need for their big day.
Love My Dress
Choosing a dress for your wedding is a huge decision so there's no way that I would recommend you going through the process alone. Love My Dress is a great resource to look at different options that could work for you and their instagram following is impressive.
You might struggle to find ethnically diverse UK weddings blogs which is a real shame. NU Bride is a great source of inspiration for brides and grooms looking for someone who looks like them as it displays a huge range of diversity in who it features. Unfortunately though Nu Bride isn't being updated anymore but the resource is still there to look through and provide inspiration. There is also the opportunity to buy the blog, if that was something you are interested in.
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